In order to help you prepare a great news article for publication on PotatoPro, we have prepared the following list of tips:
Length of the article
There is no maximum length for a news article on PotatoPro. However, there is a minimum length. We recommend a length of over 300 words and we do not accept articles of less than 200 words. An article can also not only consist out of a list, there need to be paragraphs of text. This is a consequence of Google requirements.
Illustration at the top of the article
The PotatoPro format mandates that every news item MUST have an illustration at the top. These top illustrations are also used in the summaries of the article and we typically also use them in postings on social media.
The best illustrations are highly related to the topic of the news (just a potato doesn't stand out on PotatoPro...), eye-catching and colourful.
The top illustration can not be a logo or a picture with a very prominent logo, since in this case Google may not include the picture in its news listing of the article. Too much text in a picture (even photographed) may create issues, e.g. with Facebook.
Minimum width: 600 pixels. Ideally: 1200 pixels wide or more and "landscape"
"Landscape"-style pictures fit the PotatoPro layout better than "Portrait" (we will cut "Portrait" pictures down to "Landscape").
Preferably send us large, uncompressed pictures. We can easily chop them to size...
We highly recommend to provide additional illustration(s) that we can add in the bulk of the text. A good picture can replace a thousand words... It makes the article also much more appealing to the eye. Don't forget to provide a caption/description, especially if there are people in the illustration and credits - if applicable.
Minimum width: 600 pixels. Preferably send us large, uncompressed pictures. We can provide the option to click through to a larger version of the picture.
We can embed video on PotatoPro, so if you have a video related to the news item, let us know and we will include it. The video has to be on YouTube or on Vimeo. Our recommendation for video: HD-quality, should include sound(!), professionally edited, optimal length: 1.5-3 minutes.
Text and layout
Some of these may be our "personal" preferences but anyway, here we go:
- provide factual, useful information. Self praise full of superlatives is unlikely to make it in without some serious pruning, if at all. Claims should preferably be offered in a quote.
- keep sentences short and to the point.
- use a lot of white space (that keeps it readable on mobile!).
- write in third person or include quotes attributed to a named person.
- minimize the number of abbreviations (ever heard of SEO? Uhm, sorry Search Engine Optimization).
- use generally used terms.
- we recommend to have your text reviewed by a native English speaker if English is not your first language. Our ability to fix poor language are limited.
Most of our articles are in English and we do also publish in Spanish. Occasionally we publish in Dutch and other languages. Expect to see more languages going forward. Let us know what would be important languages for your audience/business.
When to submit?
We like to have your news as soon as possible! Nowadays the news cycle is incredibly fast, so make sure we have it on the day the news becomes public - even if it is only a link to material you have elsewhere. The beauty of the web is that we can add additional material (e.g. video, illustrations) later.
Even better, you can send news to us BEFORE it is public as the PotatoPro site contains a timed publishing feature. Just make sure there is a clear embargo date and time (including time zone) mentioned.
Editing by PotatoPro
We do edit almost all articles submitted, so be prepared for that. If you notice a modification you don't like, contact us and we will find a way to fix it. If you submit news before the official publishing date, you can review the item privately before public publication.
Looking forward to your stories! Email all materials to firstname.lastname@example.org