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Leaderboard Web Technical Specifications & Guidelines

Product highlights:

Size of the ad: 728 x 90 pixels
Location: Top of most pages
Categories: assigned according to quote
Rotation: Rotated with other advertisers
Creatives: One or more creatives
Region: Worldwide or regions as required, geotargetting available

 

Filetypes

PotatoPro uses DoubleClick for Publishers (DFP) to serve ads to its websites. DFP allows the following file types:

  • GIF (static or animated)
  • JPEG (static or animated)
  • HTML 5
  • DoubleClick Tag and approved 3rd Party Tags

 PotatoPro NO LONGER allows flash.

Note: we are also currently experimenting with including the leaderboard directly as page content to allow benefits of browser caching. 

Key Specifications

  • All files must be 100K or less. Call if you need to use a larger file size.
  • Max looping: indefinite
  • Max animation length: 15 seconds recommended
  • Max Video & Animation Frame rate: 24fps
  • Expansion not allowed
  • Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content).

Flash Coding & Production Guidelines

see this document: https://potatopro.zendesk.com/hc/en-us/articles/202378254

 

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