Button Ad Web Technical Specifications & Guidelines

Important: This advertising type is being phased out in favor of the Bigbox format!

Product highlights:

Size of the ad: 160 x 160 pixels

Location: Right column

Categories: assigned according to quote

Rotation: Fixed placements

Creatives: Multiple creatives possible if part of a sponsorship package

Region: Worldwide or regions as required, geotargetting available



PotatoPro uses DoubleClick for Publishers (DFP) to serve ads to its websites. DFP allows the following file types:

  • GIF (static or animated)
  • JPEG (static or animated)
  • Flash (see instructions below)
  • DoubleClick Tag and approved 3rd Party Tags


Key Specifications

  • All files must be 40K or less.
  • Max looping: indefinite
  • Max animation length: 15 seconds recommended
  • Max Video & Animation Frame rate: 24fps
  • Expansion not allowed
  • Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content).


Flash Coding & Production Guidelines
see this document:

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